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AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Starting at $40 per month
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What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
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Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.252%
- Ad performance reports (44)2.828%
- Ad dashboards (44)2.828%
Reviewer Pros & Cons
Pricing
Essentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Ad deployment highest, with a score of 8.1.
The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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(112)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
March 03, 2022
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
- Variety of advertising media types and sizes
- Variety of audiences you can choose from to advertise to
- The interface is pretty up to date and easy to use
- I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
- I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
- Switching between editing campaigns and viewing campaign metrics is a bit confusing.
56%
5.6
N/A
N/A
40%
4.0
- It has positively impacted ROI by providing another channel we can serve our display ads. According to their attribution, it's doing very well.
- I'm not sure it's been a worthwhile investment though, as the direct traffic from adroll ads is basically 0.
AdRoll has been used by a few of our clients for a long time now, but I'm not sure it has ever proven as valuable as the other advertising platforms. We have continued to use it because it is inexpensive (and because it says it drives a lot of revenue), but it is a minimal investment and we do not actively manage it like we do other channels.
1
AdRoll is used by a client of ours to show retargeting ads to our potential customers. They supplement our Google and Facebook ads by running on a network that those platforms may not be able to reach. We are able to identify multiple segments of our funnel to retarget and are able to show each funnel segment different ads.
1
Running AdRoll campaigns requires at least a basic knowledge of advertising platforms and an understanding of your advertising goals and tactics. Being able to select audiences, upload ads, and manage the bids and budgets is crucial to performing well. You would need to have direct communication with the stakeholders at your company so you can keep up to date on how your campaigns are affecting sales and profitability.
- Retargeting to potential customers
- Supplementing the the advertising platforms of our other networks like Google and Facebook.
- Being able to target multiple levels of our funnel with specific ads
- We split our audience across multiple funnel segments and target them with specific ads for each segment
- We may expand our advertising on AdRoll to more than just retargeting.
No
- Product Features
- Product Usability
AdRoll was attractive in the features related to the retargeting audiences we could use. We knew that we wanted to target the people that had been on our website as many times as possible, so AdRoll's ability to do that on top of our other efforts was important in our purchasing decision.
The one factor that might affect our decision in the future is understanding how AdRoll reports on the revenue that is created with its platform. It's hard to know how effective the campaigns are because the View-Through revenue that they report seems incredibly high compared to what our last-click reports show.
- Implemented in-house
No
- None, just adding the pixel via Google Tag Manager
No, we did not purchase premium support for AdRoll. We do not use their support enough to need additional coverage than what comes with the platform by default. If we were to expand our usage of AdRoll, we may consider a more advanced package with them so we could work with them to manage the campaigns a bit more than we do now.
No
n/a
- Reviewing how each segment of our funnel is performing.
- Navigate between the different campaigns that we're running.
- View our campaign performance history and other reporting.
- Setting up new campaigns
- Navigating through the settings of existing accounts
November 06, 2021
Adroll has definitely met our expectations
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ads to follow them around. We also do call tracking, contact forms, landing pages and more to ensure we can know what is converting and what is not converting. We try to have at least 2-3 ad groups for each client and account.
- the retargeting definitely triggers
- Their design team helps create the ads
- Customer service is good
- Customer service is good, not great. We've been shuffled around a lot
- The dashboard is sometimes confusing
- Credit cards often give us issues. Sometimes they reject the cards for no reason
84%
8.4
N/A
N/A
68.33333333333333%
6.8
- More impressions
- More clicks
- Few clicks overall though, but more than 0
We have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.
- Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
- Very solid reporting tools
- Excellent and helpful account managers who really help you get the most out of the product
- Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
- Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
- Better creative management. It can get a bit unwieldy managing many different variations of creative.
66%
6.6
N/A
N/A
68.33333333333333%
6.8
- On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
- On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
- It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
- Facebook and mediamath
In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and see performance overall in one place.
It's very good for what it is, but it still misses some features that you get when you run on FB directly.
It seems to compare well to other DSP's/etc. though
It's very good for what it is, but it still misses some features that you get when you run on FB directly.
It seems to compare well to other DSP's/etc. though
March 24, 2016
AdRoll keeps traffic 'rolling' in
We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.
- Simple, easy to use interface and dashboard for reporting on metrics.
- Easy access to support via a chat button button in the lower right corner of the screen.
- Uploading artwork is simple, just drag and drop.
- Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
- Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
- I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
76%
7.6
N/A
N/A
50%
5.0
- We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.
March 18, 2015
AdRoll Keeps Us Rolling
Score 8 out of 10
Vetted Review
Verified User
Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
- It has easy set up, you can have a campaign set up in minutes.
- The metrics are easy to read and provide the information we're looking for.
- The support team have been helpful and responsive.
- Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
- Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
- The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
- Has streamlined our remarketing efforts.
- Has shown how effective remarketing can be in some cases and how ineffective it can be in others.
- Overall it has had a positive effect and fulfills a need.
- Google remarketing
The adroll interface is easier to use and more clear. The metrics are also more clear.
- Implemented in-house
No
I can describe two times.
We had an ad that was rejected by Facebook and they immediately contacted us and gave us tip and a great tool to help us improve our ad, and get it accepted by Facebook.
We had recently set up a campaign and forgot a step, instead of just letting it go and having us discover it later, they set up the missing step for us to make it a quick and easy process.
- Setting up a campaign.
- Checking the status of a campaign.
- Reviewing the campaign metrics.
- Keeping track of invoices.
- Editing currently running campaigns.